In today’s gaming industry, talent and creativity are valued just as much as technical skills. In this context, the game design school Design Choise, which educates students aged 7 to 17, is not just an educational platform but a true birthplace of future professionals. A successful example of how a school can apply the knowledge gained during the learning process is its collaboration with a CS:GO skin store, which led to a noticeable increase in the prestige of its products.
How Design Choise Changed the Approach to Skin CreationDesign Choise places great emphasis on the creative process of developing in-game objects, teaching children concept art, 3D modeling, and the basics of game design. As part of one of the school's educational projects, students had the opportunity to try their hand at designing skins for CS:GO weapons.
The idea of integrating children's work into a commercial project emerged when one of the school's graduates presented their skin concepts to a store specializing in selling in-game items. The store’s managers recognized the innovative nature of these designs and decided to try collaborating. Soon, several student-created concepts were refined by professionals and put up for sale.
Commercial Results and Community FeedbackThe introduction of unique new skins attracted the attention of both regular players and skin collectors. Skins designed by young artists stood out due to their unconventional color schemes, product shapes, and creative ideas, giving the store a fresh selection of items to offer. The growth in sales and positive customer feedback confirmed the success of this initiative.
Moreover, for the store, partnering with Design Choise was an excellent opportunity to demonstrate its commitment to innovation and support for young talent. This not only strengthened the brand’s reputation but also attracted a new audience—people interested not only in skins but also in the process of creating them.
Results and Future ProspectsThe Design Choise case demonstrates that game design schools can do more than just teach children the fundamentals of game development—they can create real commercial opportunities. Young students gain invaluable experience by working on real projects, while companies receive a fresh perspective on the industry.